Supermarkets in Singapore are experiencing rising demand for frozen food products. This has been attributed to the surge in at-home meal occasions due to the prohibition of on-premise dining at restaurants during the novel coronavirus (SARS-VoV-2) pandemic. The ban on dining at foodservice establishments is expected to remain in place through at least May 4.
Amy Hwee Min, writing for the CNA online news platform in the Southeast Asian city-state, reports that the NTIC Fair Price grocery chain has especially noticed a spike in sales of frozen vegetables, poultry and processed food items.
“Of all the items in the category, frozen vegetables such as mixed vegetables, leafy vegetables, carrots, corn and potatoes has seen the most demand, increasing by a volume of about 50 per cent,” a Fair Price spokesperson told her. “In order to keep up with the demand, we have been working hard with our suppliers, securing new sources to ensure our customers continue to get what they need.”
Min also reported that Singaporeans have stepped up purchases of home freezers to store their purchases.
Freezers have recently ranked among the top-selling items at COURTS, a leading retailer of home appliances, furniture and consumer electronics in Singapore.
“Currently, inventory levels are running low and our team is working with suppliers to make more available via our online store,” said a CORTS spokesperson.