Just ahead of National Ice Cream Day in the United States on July 20, My/Mochi is launching Mochi Ice Cream Sandwiches featuring mochi ice cream balls hugged by two soft cookies.
“Gen Z is one of the most expressive and experiential generations when it comes to food,” said Brigette Wolf, chief marketing officer of Los Angeles, California-based My/Mochi. “We scroll through TikTok and Instagram and are constantly inspired by how they personalize their experiences — playing with texture, temperature and mood. Our new mochi ice cream sandwiches are a response to their creativity, an opportunity to bring a little taste of joy to their day.”
The first two flavors, Strawberry Mochi Ice Cream and Sugar Cookie and Vanilla Mochi Ice Cream and Chocolate Chip Cookie, will be sold as 2.45-oz single-serve sandwiches for $2.99. They will launch exclusively on Gopuff, the instant commerce platform popular among younger shoppers, offered first to its FAM members as part of a National Ice Cream Day promotion.
Orders for frozen “Chunks, Bites and Dough” have increased 220% on Gopuff year-to-date in 2025, compared to the year prior, demonstrating increased customer interest in poppable frozen treats within the already popular ice cream category.
“Our customers have always loved ice cream, and this year we’ve seen a significant rise in demand for single-serve frozen treats,” said Carly Bickerstaff, vice president of merchandising at Gopuff. “We want to be the go-to destination for discovering new and exciting products, and we know the My/Mochi Ice Cream Sandwiches will be a huge hit. We can’t wait for our customers to try them, just in time for Ice Cream Day and the hot summer months.”
The new products are part of My/Mochi’s larger strategy to stretch the possibilities of where mochi can go based on consumer trends. Since joining the company in 2023, Wolf has led an insight-driven growth agenda rooted in innovation and cultural listening. In the last few years, her team has created limited editions like Classic Pickle Mochi Ice Cream Mochi and Barbie
Birthday Cake, as well as adding new texture combinations including Lemon Cheesecake and Sorbets to the portfolio.
“Coming from a background in both marketing and innovation, I know how important it is to make sure we are creating and selling products with the consumer at the center. Doing this gives us a lot more runway to bring more flavors and formats of My/Mochi to our customers and continue growing our community,” said Wolf.
