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Giant Food Reduces Prices on Hundreds of Own Label Products

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Frozen vegetable products are among hundreds of private label items being offered at lower prices at the Giant Food chain’s 164 supermarkets in in Virginia, Maryland, Delaware, and Washington, DC. Additionally, the retailer has expanded its popular Flexible Rewards loyalty program enabling customers to earn two times the points for every dollar spent on over 12,000 of its store brand items. All customers can cash in on the new lower prices. They simply need to look for the “Compare and Save” tags on items in every aisle.

“We have always offered great savings to our customers through our weekly Bonus Buy promotions,” said Ira Kress, president of Landover, Maryland-headquartered Giant Food. “With our new program, we aim to introduce more shoppers to our lower-cost store-brand items, which deliver the same quality as national brands. Our Flexible Rewards customers will be able to maximize their savings with the expanded program. We invite more customers to explore the rewarding savings opportunities available in every aisle of our stores.”

Flexible Rewards members, new and existing, can opt into the 2x Giant brand reward for the whole year by clipping the offer once in their online coupon gallery. The program allows members to earn points through qualifying grocery and gas purchases, with each dollar spent earning two points on store brand items, and one point on other products. Additional points can also be earned by shopping products featured in Giant’s weekly special offers.

Giant Food has lowered prices on private label basket staples including frozen vegetables, inviting customers to “Compare & Save” versus national brands.