On the heels of its website and e-commerce launch, Austin, Texas-based GoodPop has debuted “better-for-you” Twin Pops in three flavors: Sweet Cherry, Valencia Orange and Concord Grape. Distributed in packs of four, they join GoodPop’s collection of dairy-free and vegan flavors that include Dreamy Orange Push Pops, Coldbrew Latte and Strawberry Shortcake. The new offerings coincide with the launch of GoodPop’s online store that ships to all 48 states in the continental United States.
“We love reinventing classic favorites with better-for-you ingredients. Twin pops were a staple of my summer days growing up and served as inspiration for our lineup of Twin Pops,” said Daniel Goetz, founder of GoodPop. “Our online store gives customers another way to purchase our newest flavors and longtime favorites from the comfort of their homes.”
Reportedly the only twin pops on the market that are 100 percent fruit juice, GoodPop’s treats have no added sugar, only 35 calories, and sell for $4.99 to $5.99 at natural food outlets and conventional retail store in more than 40 states.
All GoodPop products are USDA certified organic or Non-GMO Project Verified, dairy- and gluten-free and made without HFCs, refined sugars or sugar alcohol sweeteners.
GoodPop has refreshed its packaging with a new look that calls attention to its mission to “Pledge Good. Do Good. Feel Good.” The back of the box is dedicated to GoodPop’s Pledge Good Foundation, and has a call to action. On the front of the box, the logo features an updated banner with a designated brand color, Good Day Teal, which evokes a feeling of warmth and showcases the pops.