March is National Frozen Food Month in the United States, and the National Frozen & Refrigerated Foods Association (NFRA) has geared up it public relations efforts and marketing promotions accordingly.
Offering suggestions about utilizing the convenience of nutritious frozen products and ingredients is a big part of the campaign, and Chef Jamie Gwen has been enlisted to advise consumers on where to find “the hottest frozen foods” in supermarket freezer aisles. Her video pitch can be checked out at https://www.youtube.com/watch?v=3DuvNoe3ObQ&t=8s
Breakfast on-the-go? It’s available in the frozen food aisle! Gluten-free meals with all the sides? Simple! Healthy snacks for you and the kids? You’re covered! Easy smaller meals? Check! Meatless Monday? Boom! Dessert without the guilt? Easy as pie. Dinner with international flair? Done!
No matter how folks choose to eat, frozen foods have them covered as manufacturers are innovating to align their products with today’s consumer dining habits and health trends.
This means shoppers can find a large assortment of products that deliver the nutrition they want in convenient, ready-to-cook ways – including a growing selection of vegan, plant-based, gluten-free and organic selections.
And these products are really catching on, as frozen foods sales increased over 20% in 2020.
Variety Key to Keeping Frozen Foods Hot
As there are more diet and eating preferences among consumers these days, frozen food brands have kicked the innovation up a notch to assure that retail stores have options for everyone: health-conscious eaters, grazers/snackers and those searching for always-ready cuisine during the pandemic. For example:
• Healthy Options – Frozen foods offer more vegan, plant-based, gluten-free and organic options than ever for those with such dietary preferences.
• Alternatives to Full Meals – Seeking smaller, more frequent meals or snacks? The aisle offers convenient ways to snack or eat the portions one desires.
• Simple Meals, Even Exotic Ones – Convenience abounds in the freezer section, even with international flavors and ethnic cuisine.
Where Value Meets Innovation
According to the NFRA, savvy shoppers have long known that frozen foods offer a great bang for their buck. But recent advancements have made the frozen food aisle an even more interesting department to shop. Here’s why:
• Flash Freezing – Today’s freezing technologies capture all the beneficial nutrients of fresh foods picked at their peak.
• Fresher Longer – Frozen foods have a long shelf life while maintaining that just-picked or just-cooked freshness.
• Less Waste – Because frozen foods stay fresher longer, waste is greatly reduced. One uses only what is needed and puts the rest back in the freezer – saving money in the process.
• Chef-Inspired – Real ingredients and authentic flavors are skillfully infused to create delicious, flavor-loaded dishes.
• Convenience, Convenience, Convenience – It doesn’t get any easier than pulling dinner out of the freezer. All the preparation is done – saving precious time for consumers.
About the NFRA
The Harrisburg, Pennsylvania-headquartered National Frozen & Refrigerated Foods Association is a non-profit trade association representing all segments of the frozen and refrigerated foods industry. in the USA. In addition to March Frozen Food Month, it sponsors June Dairy Month and the June/July Ice Cream & Novelties promotion.