The Wholesale Group in the United Kingdom has broadened its own label Chef Approved desserts line with a dozen new frozen cheesecake offerings, available through independent wholesale members for foodservice operators across restaurants, cafés, pubs, coffee shops, care homes and other hospitality channels.
Developed for busy professional kitchens, the thaw-and-serve range has been designed to combine broad menu appeal with practical back-of-house benefits including easy storage, simple preparation, portion control and reduced waste.
The assortment includes four gluten-free options – Blackcurrant & Prosecco, Strawberry, Black Cherry & Dark Chocolate (pictured below), and a vegan Raspberry & Gin cheesecake – providing caterers a more inclusive dessert offer without adding complexity in the kitchen. That is increasingly important in the foodservice sector, with Coeliac UK reporting in January 2025 that 77% of surveyed gluten-free diners had experienced unintentional gluten consumption when eating out, while 93% said they felt more confident at venues with recognized gluten-free accreditation.
Alongside this, the range features pre-portioned cheesecakes such as White Chocolate & Raspberry, Sicilian Lemon, Caramelized Biscuit and Toffee & Honeycomb. Supplied ready-sliced, these formats help operators save preparation time and maintain consistent portion sizes, supporting both efficiency and cost control.
A further four uncut fruit-topped cheesecakes – Strawberry, Mandarin, Blackcurrant and Fruits of the Forest – bring a dependable, value-led option to the line. Made with a crunchy digestive biscuit base, creamy vanilla filling and real fruit toppings, they are supplied uncut to give operators flexibility over portion size across everyday dessert menus. In a market where value remains firmly in focus, YouGov found that 62% of UK adults who expect their finances to worsen in 2026 plan to cut back on eating and drinking out, reinforcing the need for desserts that feel reliable, accessible and commercially sound.
Richard Ellison, own brand manager at the Cheltenham, Gloucestershire-based independent wholesale company, said: “Cheesecake remains one of the most dependable dessert formats for foodservice because it combines broad customer appeal with real practicality for operators. With this new Chef Approved range, we wanted to offer a strong mix of traditional favorites, more elevated flavor combinations and inclusive options – all in formats that help caterers manage service efficiently.”
