The Deeside, Wales, United Kingdom-headquartered Iceland retail grocery chain is freezing the prices of its private label frozen turkeys leading up to the Christmas holiday this year, as ongoing issues with supply chains and the outbreak of avian influenza has led to a 32% price hike for the bird at other supermarkets in Britain.
The frozen food specialist has pledged to not pass the same price increases to customers while also guaranteeing shoppers will be able to obtain a great value festive centerpiece with the return of its popular Turkey Insurance.
To guarantee availability of a Christmas turkey, customers just need to create an Iceland account at www.Iceland.co.uk by November 18 and look out for an e-mail with all the details on how to secure it up until December 18.
“As a cost of living initiative to support our customers ahead of Christmas we’ve been working hard for months to ensure that everyone can buy their Christmas dinner at a low price,” said Iceland Managing Director Richard Walker. “Recent news has suggested there’s been price increases on frozen turkeys as the outbreak of avian flu takes hold; we will be freezing our prices and will do until Christmas.”
He added: “We also want to reassure our customers with the re-launch of our popular Turkey Insurance, which guarantees a delivery slot along with the promise of a turkey this year.”
Those opting to get their turkey early to keep in home freezers will be able to shop the full turkey and Christmas centerpiece range starting December 14.