In marking the 24th National Curry Week in the United kingdom, which ran through October 9, a wide range of new curry dishes entered the freezer aisles of the Iceland retail chain. Included was a Luxury selection as well as a number of Slimming World dishes, which are promoted as being “second to naan.”
For consumers who tend to opt for milder curries, there are options such as Iceland Luxury Butter Chicken Curry with creamy sauce, Iceland Luxury Red Thai Style King Prawn Curry, and aromatic Luxury Chicken Katsu Curry and Rice.
Want a bit more of a kick? There are plenty of slightly hotter dishes to choose from too, including Iceland Luxury King Prawn Tikka Masala, Luxury Spicy Chicken Balti and Iceland Luxury Chicken Tikka Saag.
And, presented “as the ultimate showstopper to rival any curry restaurant specials,” Iceland Luxury House Special Curry features a mix of chicken strips, char siu pork and king prawns in a spicy curry sauce.
For consumers looking to enjoy National Curry Week, while still keeping to a healthy and balanced diet, Iceland’s exclusive range of Slimming World dishes includes five exciting new launches. They include: Slimming World King Prawn Bhuna; World Rogan Josh Sauce; Slimming World Rogan Squash, which is ideal for vegans and vegetarians; World Aloo Gobi with soft potatoes, cauliflower and red pepper; Slimming World Lamb Kashmiri in a rich sauce; and World Chicken Tikka Lasagne.
But the new launches don’t stop there, with the supermarket chain also releasing a series of starter packs, including Iceland Chicken Tikka Kievs (£1.85, 2pk), Sweet Chilli Chicken Strips (£3.50, 500g), Satay Chicken Skewers (£3.50, 4pk) and Tandoori Chicken Chunks (£3.50, 450g).
Commenting on the new launches, Trading Director at Iceland Andrew Staniland said: “It’s no secret that we’re a nation of curry lovers, with many of us choosing it as our favorite takeaway option,” said Andrew Staniland, Iceland’s trading director. “We hope that these new dishes – with their quality, great value and convenience – will help even more people to come together and celebrate National Curry Week this year.”