London, England-headquartered Informa PLC has further strengthened its position in the specialist B2B foodservice information market through the recent acquisition of Winsight LLC. Winsight CEO Mike Wood will continue to lead the business which will become part of the Informa Connect division.
Based in Chicago, Illinois, Winsight provides actionable information, market intelligence, professional events and media to the restaurant, noncommercial foodservice, convenience retailing and grocery industries. The company offers a multi-channel portfolio of brands across research, data and analytics, events, websites, newsletters, and content marketing solutions.
Informa currently owns established foodservice media brands and trade shows and intends to operate Winsight brands alongside these to strengthen its position in the restaurant and food space. Technomic, Winsight’s data and insights operation, will be Informa’s first insights business dedicated to foodservice.
Winsight will continue to operate business as usual through 2023 and will rebrand as Informa in the new year once integration planning is complete.
“Our team is incredibly proud of what we’ve achieved since originally acquiring our founding brands in 2012,” said Wood. “Our rapid recovery to pre-pandemic performance levels is a testament to the essential qualities of our products and services, and the caliber of our employees. We are excited to build upon this momentum as part of Informa, whose global reach, existing market presence and growth minded philosophy will only allow us to do more and better for our clients.”
Informa Connect CEO Andrew Mullins added: “Our purpose is to champion the specialist. This new combination of Informa’s existing foodservice assets with Winsight’s outstanding media, event and data assets, provides the capability to create even more market leading products and services that will better serve the needs of the foodservice industry and its customers.”
