On the occasion of its 30th anniversary, the Jeremiah’s Italian Ice chain is marking the milestone in a big way. The frozen dessert franchise has launched “30 Years of Ice,” a celebration that spotlights the Orlando, Florida-based company’s Italian Ice, the refreshing treat that built the brand and serves as the backbone of all its frozen dessert creations. Italian Ice is also its most budget-friendly menu offering, providing a family of four the opportunity to treat themselves for less than $12.
Running for 12 weeks, the campaign builds toward a highly anticipated finale in late March featuring the “Secret Scoop” — a limited-time Italian Ice flavor designed to surprise consumers. The mystery flavor revelation will serve as a playful reminder that even after three decades, Jeremiah’s continues to innovate, experiment, and embrace the fun that has always defined the brand.
“For 30 years, Italian Ice has been the core of who we are,” said Michael Keller, president and chief executive officer of the company. “It’s the product that introduced people to Jeremiah’s, brought families through our doors, and provides guests fun and reasons to keep coming back.”
Tadpole Tuesdays
Throughout the campaign, the brand is highlighting the affordability of its treats by hosting “Tadpole Tuesdays,” during which customers will be able to indulge in any Tadpole Mini sized Italian Ice for just $2.49 until 5 PM. They will have the opportunity to upgrade Tadpole Ice to a Soft Ice Cream layered Jelati for $1 more, or make their treat a Jeremiah’s Flavorite, featuring soft ice cream and candy or cookie Layer-Ins, for only $2 more.
The celebration kicked off featuring Mango Italian Ice, one of the brand’s most popular offerings Other featured flavors throughout the campaign include Blue Razz, Cookies & Cream, Cotton Candy, Sea Salted Caramel, Strawberry, Cookie Butter, Orange Smash, Bahama Freeze, Cake Batter and Scoop Frog.
Founded in 1996 and franchising since 2019, Jeremiah’s operates at more than 160 locations throughout Florida, Arizona, Georgia, North Carolina, South Carolina, Louisiana, Colorado, Nevada, Alabama, Tennessee and Texas.
