The Jonas Brothers are celebrating 20 years of music with their upcoming tour, kicking off on August 10 at MetLife Stadium in East Rutherford, New Jersey. But, before the iconic trio hits the road, they are commemorating their milestone anniversary by partnering with Friendly’s Ice Cream to bring fans a limited-time treat with three distinct flavors in one carton. The new 20th Anniversary Flavor combines Coffee Cookie Crumble, Chocolate Marshmallow and Vanilla, all side by side in one 48-oz tub. Kevin, Joe, and Nick selected each flavor to create a unique blend consumers can enjoy individually or together.
The collaboration reflects a long-standing relationship between the Jonas Brothers and Friendly’s, a brand tied to many of their early memories. Growing up in New Jersey, the brothers often visited Friendly’s, where they first decided on their band’s name, and which has been part of the sweet moments that have shaped their journey ever since. In 2023, they previously partnered with Friendly’s to launch limited-edition sundaes, making this new ice cream flavor a natural next step.
“Friendly’s has been part of our story from the very beginning,” said Kevin. “It’s where we shared some of our earliest moments as brothers and musicians. Launching this ice cream flavor as we celebrate 20 years feels like coming full circle.”
The 20th Anniversary Flavor is now available for a limited time at retailers carrying Friendly’s Ice Cream. The flavors include:
Kevin’s Coffee Cookie Crumble: Kevin tapped into his love of coffee to create this treat. Coffee has been a key part of fueling late-night jam sessions and long tour days throughout the band’s 20-year journey and is now captured in a tasty ice cream blend.
Joe’s Chocolate Marshmallow Swirl: Known for his distinctive style and flair, Joe selected chocolate marshmallow as his signature flavor. The rich chocolate ice cream, accented with ribbons of marshmallow, delivers a bold and memorable twist.
Nick’s Vanilla: In ice cream and in music, mastering the fundamentals is essential. Nick chose a refined vanilla for a balanced base, complementing the richer profiles of Kevin and Joe’s flavors.
“It’s incredibly meaningful that after 20 years in the music industry, the Jonas Brothers came back to the ice cream brand that was with them from the beginning,” said Sharon Springborn, senior director of marketing at Dairy Farmers of America. “By creating a flavor that represents each brother’s unique personality, we’re giving fans a delicious way to connect with Joe, Kevin, and Nick, as they celebrate this major milestone. Just as their music brings people together, we hope this special ice cream creates sweet moments of togetherness for fans across the USA.”
