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Just in Time for Easter, Iceland Chain Cuts Online Vegetable Prices to £1

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After slashing the price of a wide selection of own label frozen and fresh vegetables to £1 or less per pack during the Christmas season in December, the Iceland supermarket chain in the United Kingdom has brought back bargain deals that will pass on significant savings to folks who buy Easter Sunday roast vegetables at its stores.

To take advantage of the offer, all customers need to do is add selections of Easter vegetables to their basket when shopping online and enter the code ‘ICE1VEG’ when they check out to receive their discount. But they must be quick about it, as the big savings offer ends on April 14 at 11 PM.

“Our £1 vegetable sale was so popular at Christmas, especially when so many other supermarkets hike up the prices of their roast ingredients, that we decided this was a no-brainer to run it again this Easter,” said Iceland Managing Director Richard Walker. “If we can help people who are feeling the pinch right now to save a few vital pennies while enjoying the same amazing quality of vegetables, then we’ll have done our job of being the supermarket that shoppers can rely on.”

More than 30 frozen products are on the list, ranging from Iceland Floret & Carrot Mix in 900g bags, to Garden Peas,  Mini Corn Cobs and Botton Sprouts to Whole Leaf Spinach, Diced Onions, Sliced Mushrooms, Chopped Garlic and Butternut Squash.

Meanwhile, in an effort to further help with the cost of inflation for in-store customers, Iceland and Food Warehouse stores continue to accept Government School vouchers during the Easter holiday period.