In an effort to increase charitable giving during the holidays, the KFC restaurant chain is calling on chicken sandwich purveyors in the United States to set their commercial differences aside on November 30 in the name of fighting hunger.
On “Giving Tuesday, the company will donate $1 for each KFC Chicken Sandwich sold (including Chicken Sandwich meals) to the Blessings in a Backpack charity, which will provide weekend meals to children who might otherwise go hungry. It is challenging its competitors in the chicken sandwich business to put down their arms – er, wings – and join forces to help out deserving non-profit organization of their choice to fight hunger.
The KFC Chicken Sandwich was introduced in the USA earlier this year and quickly became a fan favorite featuring a double-breaded, extra crispy chicken breast filet, buttery brioche bun, pickles and a choice of mayonnaise or spicy sauce.
KFC has partnered with Blessings in a Backpack since 2017. Employees at the company’s Louisville, Kentucky-based headquarters volunteer weekly to provide and physically assemble meals for needy local students to take home for weekend consumption. At the height of the coronavirus (SARS-CoV-2) pandemic, the company donated $400,000 to feed children unable to receive school meals due to the Covid-19 health crisis.
During the 2020-21 school year, Blessings in a Backpack distributed 2.2 million bags of ready-to-eat food to children at more than 1,090 schools in the United States.
KFC has also been feeding and supporting local communities through donations of one million pieces of chicken. In the past 18 months, it has donated over three million pieces of chicken and partnered with notable non-profit organizations like Meals on Wheels and Big Brothers Big Sisters to feed frontline healthcare workers, students, teachers and homebound seniors in need.