Lamb Weston has announced the UK debut of Frites Atelier, the premium fries created in long-standing collaboration with three Michelin star chef Sergio Herman, founder of the Frites Atelier dining experience. The 13mm x 13mm irregular cut product is distributed in cases containing 2.5kg packs.
This launch marks the next chapter in a successful partnership that has been several years in the making. The original vision behind Frites Atelier was desire to redefine indulgence and demonstrate that even the humble potato can be transformed into a gastronomic triumph.
Now available to foodservice operators throughout the United Kingdom, Frites Atelier is aimed at gastro pubs, brasseries, premium steak houses and high-end hotels. The product delivers a handmade, from scratch appearance with a deep golden hue and striking visual appeal.
Each fry offers a crisp outer shell that gives way to a soft, fluffy interior, rich in true potato flavor. Simply fry at 175ºC for 2 minutes 15 seconds, twice, with a 10 second shake in between. Salt and serve.
Made from 100% potato, Frites Atelier retain their heat and crispness for up to 15 minutes — ensuring they stand up to the demands of premium plated dining and enhance the overall experience for consumers.
Gunes Muftuoglu, senior chains country manager at Lamb Weston, stated: “These frites are extraordinary. They are visually stunning, with exceptional flavor, and are the culmination of years of collaboration between Sergio Herman and our technical experts. They embody Sergio’s craftsmanship and his relentless pursuit of excellence. Our continued partnership with Frites Atelier reflects the strength of our shared commitment to elevating the potato to something truly special.”
About Frites Atelier Frites
Frites Atelier was founded in 2016 by Laurent Hompes alongside Chef Herman, driven by the ambition to create the world’s best fries and introduce them internationally. After eighteen months of research and continuous recipe development, the brand expanded offerings to include croquettes and sauces.
In addition to operating select flagship and franchise Ateliers in the Netherlands, Belgium, and London Soho, Frites Atelier also has brought its premium fries to the global market through wholesale distribution in partnership with Lamb Weston. The frozen french fry specialist operates six production plants in Europe: four in the Netherlands, one in the United Kingdom and one in Austria. Lamb Weston employs 1,500 people.
