Lamb Weston announced the rollout of Waffled Hash Browns on November 22. Made with Idaho shredded potatoes and positioned as a unique take on Belgian-style waffles, the foodservice product can be prepared by baking or frying.
“Waffled Hash Browns are easy to add to menus as a creative breakfast item, a handheld snack, a sandwich carrier or in a creative appetizer application,” said Kim Cupelli, vice president of marketing. “The goal is to give our operator partners a new way to serve a crispy potato product, and we have hit the mark. Waffled Hash Browns are designed to cook up crispy in the oven, making this a quick and easy option for coffee, sandwich, bakery and convenience stores.”
Eagle, Idaho, USA-headquartered Lamb Weston is a major supplier of frozen potato, sweet potato, appetizer and vegetable products to restaurants and retailers in over 100 countries around the world. In business since 1950 and employing more than 7,000 people worldwide, the company has wholly owned and joint venture production facilities in a number locations including the United States, Canada, the Netherlands, England, Russia, China and Argentina. In North America its operations are concentrated in the Pacific Northwest’s Columbia River Basin.