Quorn is adding two items to its frozen meat alternative product range. Packaging for both Mini Vegan Sausage Rolls and Tomato & Mozzarella Escalopes feature NaviLens technology that provides more accessibility to blind and visually impaired shoppers.
Priced at £2.65 and set to launch on August 14 at Asda supermarkets throughout the United Kingdom, Tomato & Mozzarella Escalopes are made with Quorn mycoprotein coated in breadcrumbs and topped with tomato and mozzarella sauce. The high-protein product is scheduled to debut at Tesco on September 11and at Morrisons on November 6.
Quorn Mini Vegan Sausage Rolls will roll out at Asda stores on August 18, followed by arrival at Morrisons on November 6 and Sainsbury’s on December 1. Thee pastry-encasedsnack will retail for £3.50 per 25-piece bag.
These new offerings are the first from Quorn to feature specially developed NaviLens barcodes, which allow shoppers to easily access key product information and nutritional details from a distance of up to 12 times farther away than standard QR codes.
Gill Riley, marketing director at Stokesley, North Yorkshire-headquartered Quorn Foods UK, commented: “As the leading meat-free brand, we want to make our products as widely accessible as possible. NaviLens technology is a huge step in our journey towards making things like the weekly food shop a more inclusive and smoother experience for the visually impaired. We’re thrilled to be the first meat-free brand to offer this.”
Marc Powell, head of accessibility innovation at the Royal National Institute of Blind People (RNIB), added: “We’re delighted that Quorn is introducing NaviLens technology onto their packaging. This is a positive step in making products accessible for blind and partially sighted people, and ensuring they have the same access and choice as our sighted peers.”
