The Harrisburg, Pennsylvania, USA-headquartered National Frozen & Refrigerated Foods Association (NFRA) has announced the winners of its 2024 Golden Penguin Awards competition, which recognizes outstanding marketing and merchandising in the frozen and refrigerated foods industry. Entries were judged by a panel of marketing professionals who look for creativity, clarity, and effectiveness when supporting these promotional months.
Winning entries and campaigns feature measurable results and innovative approaches executed in March, June and July of 2024. A total of 140 awards will be presented across the three promotional periods, showcasing the industry’s commitment to innovation and consumer engagement.
2024 Award Highlights
• March Frozen Food Month: 29 Gold, 23 Silver
• June Dairy Month: 28 Gold, 26 Silver
• Summer Favorites Ice Cream & Novelties: 15 Gold, 19 Silver
“This is where the top of the top are recognized. From large-scale national campaigns to inventive local promotions, each entry reflects the dedication and creativity that make our industry thrive,” said Tricia Greyshock, NFRA’s president and chief executive officer. “The Golden Penguin Awards are more than just peer recognition; they’re a showcase of innovative best practices that drive our industry forward.”
Gold winners in the March Frozen Food Month competition, listed below by category, will be among the honorees at the NFRA Convention scheduled for October 5-8, 2024 in National Harbor, Maryland. The annual gathering will culminate with the Golden Penguin Awards Luncheon on October 8, where the highest-scoring entries in each Overall Marketing Campaign subcategory will be unveiled as this year’s Top Marketers.
COMMUNITY INVOLVEMENT
Chris’ Food Center
Houchens Food Group
North Florida Frozen Refrigerated Food
Association
IN-STORE DISPLAY
Chris’ Food Center
Kemps LLC
Shoprite Flemington
Douglas Sales
Houchens Food Group – IGA Store #10
Schraad Sales & Marketing
Houchens Food Group – IGA Store #49
Schraad Sales & Marketing
Houchens Food Group – IGA Store #450
Schraad Sales & Marketing
IN-STORE EVENT
Shoprite Flemington
Shoprite Morristown
Wakefern
PRIVATE BRAND CAMPAIGN
Associated Wholesale Grocers
Weis Markets
SOCIAL MEDIA CAMPAIGN
Albertsons
MDI
Skogen’s Festival Foods
OVERALL MARKETING CAMPAIGN:
Local Association
Frozen & Refrigerated Food Council of
Northern California
OVERALL MARKETING CAMPAIGN:
Manufacturer
Mrs. T’s Pierogies
Sun Butter
Tru Fru
OVERALL MARKETING CAMPAIGN:
Retailer
Alpha 1 Marketing/CTown/Bravo
Brookshire Grocery Company
Food City
Rouses Markets
The Save Mart Companies
OVERALL MARKETING CAMPAIGN:
Sales Agent
JOH
OVERALL MARKETING CAMPAIGN:
Wholesaler
C&S Wholesale
UNFI Central Region
RETAIL DIETITIAN WELLNESS PROGRAM:
Rouse Markets
The complete list of winners and more information about the awards is available by visiting https://www.nfraweb.org/.
