Trade Associations, Shows & Conferences

NFRA Recognizes Best Ice Cream & Novelties and Dairy Marketing Efforts

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The National Frozen & Refrigerated Foods Association (NFRA) in the United States has announced 99 winners of Golden Penguin Awards for its 2022 June Dairy Month and Summer Favorites Ice Cream & Novelties promotions.  See the complete list of winners.

The Harrisburg, Pennsylvania-headquartered trade association’s promotions help drive customer traffic in the frozen food and dairy aisles of supermarkets and other retail stores to increase sales.

The annual awards competition provides an opportunity for companies from any segment of the industry to be nationally recognized for excellence in merchandising and marketing frozen and refrigerated foods. The Gold winners will be honored during the NFRA Convention, October 15-18, 2022, in Orlando, Florida. In addition, the highest scoring entry in each of the Overall Marketing Campaign subcategories will be revealed as Top Marketers during the October 18 Awards Luncheon at the convention.

NFRA’s Golden Penguin Awards program features ten categories that reflect today’s marketing practices, including: In-Store Display, In-Store Event, Community Involvement, Social Media Campaign, Private Brand Campaign and Overall Marketing Campaign with subcategories for – Retailer, Wholesaler, Manufacturer, Sales Agent and Local Association. Plus, the Top Marketer Awards honor the best of the best – only the highest scoring entry in each of the Overall Marketing Campaign subcategories will be named as Top Marketer.

Retailers, wholesalers, manufacturers, sales agents and associations of any size could enter any category applicable to their business. Entries were judged on their own merit taking into consideration organization size and/or program budget. Companies can also participate in the Golden Penguin competition for March Frozen Food Month.