Trade Associations, Shows & Conferences

NFRA’s Upgraded Consumer Website Serves Up Deliciously Simple Recipes

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The easiest recipe site just got easier., the consumer-facing website sponsored by the Harrisburg, Pennsylvania, USA-headquartered National Frozen & Refrigerated Foods Association (NFRA), recently got an upgrade. The long list of improvements includes a refreshed design, new search features and numerous tweaks that simplify the user experience.

“We wanted the site experience to match the simplicity of our recipes,” said Julie Henderson, the trade association’s vice president of communications for NFRA. “This update, and the new features we added, will make the site even easier for visitors to use.”

Videos and TikTok reels are embedded into many recipes so even novice cooks can get step-by-step instructions. NFRA’s roster of social media influencers regularly create new content and recipes so there’s always something fresh to try.

The extensive recipe database includes many recipes provided by NFRA members who represent some of the top brands found in the frozen and dairy aisles of supermarkets and grocery stores across the USA.

The improved recipe search is tailored to the way users look for recipes, with filters such as: meal type, ingredients, dietary preference, cook times, serving size and more. There’s even a way to search by holiday and occasion, taking the hassle out of deciding what to serve during stressful events.