Marketers at Home Run Inn of Chicago, a frozen pizza brand that ranks among the top ten sold in the United States, on December 5 announced a “Crust-mas Miracle” for consumers “who understand the crust is the most essential part of the slice.”
Specifically, Home Run Inn has launched a limited-edition Nothing But Crust holiday gift pack, consisting of six of its signature buttery and flaky pizza crusts priced at $64,99 – no sauce, cheese or toppings, just the crust. The debut is promoted as marking the first frozen pizza brand in the USA that is selling only its crust.
According to the book The United States of Pizza, 61% of Americans prefer thin crust pizza. This equates to nearly 203,000,000 consumers.
Home Run Inn pizzas are made from scratch using quality, all-natural ingredients with no additives or chemicals. Dough ingredients include wheat flour, water, corn oil, yeast and salt.
“For decades, our fans have been over the moon about our signature crust, so we thought it would be fun to strip it down and give them the gift of ‘nothing but crust’ this holiday season,” said Gina (Perrino) Bolger, senior vice president and fourth-generation family member of Home Run Inn. “As a family owned and operated company, what we make our pizzas from matters, which is exactly why we use only the best ingredients. Pizza is the great unifier, no matter what holiday our customers are celebrating or how they choose to enjoy our crust, we know they will be excited about this historic first.”
Home Run Inn offers a wide variety of options, ranging from 6-inch ultra-thin crust cheese pizza for one to 12-inch classic deluxe pizza topped with Italian sausage, fire roasted green peppers, red onions, red peppers and uncured pepperoni. Additional toppings include four-cheese, pepperoni, sausage, margherita and veggie-lovers varieties.