Minneapolis, Minnesota, USA-headquartered Schwan’s Consumer Brands is introducing TailgateAtYourPlace.com, a new college football online platform that highlights the company’s Red Baron, Freschetta and Tony’s frozen pizzas. The website is being positioned as a one-stop shop for all things tailgating this fall football season, complete with entertainment tips for hosting game-day tailgate festivities, unique college football content and trivia, recipes, contests and games with more than $150,000 in prizes. Additionally, Red Baron, Freschetta and Tony’s pizza brands have special promotional packaging tied to the sponsorship program, set to run from now through January 10, 2015.
“With 83% of college football fans choosing to watch games from home and 61% of fans hosting a game party at home at least once a month [according to ADlytics Research Report: Football Gameday Survey], ‘tailgating’ at home has never been more popular,” said Bob Waldron, president of Schwan’s Consumer Brands. “We are happy to facilitate the trend, taking living-room tailgating to a new level with our college football integrated promotion.”
TailgateAtYourPlace.com will offer pizza lovers timely tips as the football season kicks off, as well as content to get them in the sporting spirit. School trivia and other information will be provided, as well as party planning tips and recipes. Fans will be encouraged to visit daily for chances to win prizes; more than $150,000 in daily and monthly grand prizes will be awarded. Prizes include five monthly sweepstakes of $10,000 cash, a home-entertainment makeover and a kitchen makeover. Consumers earn sweepstakes entries by playing the Instant Win Game and earning bonus sweepstakes entries by visiting areas on the site.
The universities included in Schwan’s Consumer Brands football sponsorship are Georgia, Michigan, Vanderbilt, South Carolina, Arkansas, Minnesota, Tennessee, Auburn, Florida, Illinois, Missouri, Mississippi, Alabama, Kentucky and Ohio State.