The Burger King quick service restaurant chain began serving the plant-based Impossible Whopper in Canada on March 22, after a successful launch in the USA. The debut in Ontario will be followed with a cross-Canada rollout on April 12.
“The Whopper is an icon, and we know how much our guests love its unique, flame-grilled taste. But, we also know those guests – and really, all Canadians – are always looking for more choice, and are increasingly interested in options without beef,” said Matt Wright, general manager of Burger King Canada operations. “That’s why we’re thrilled to have worked with the team at Impossible Foods to create a burger that is truly just as juicy and delicious as the classic Whopper.”
The product contains no animal ingredients at all. It is made of soy protein, potato protein, coconut oil, sunflower oil and heme. The heme ingredient contributes to the characteristic color, taste and aroma of real meat.
Like the classic version, the Impossible Whopper is made with a flame-grilled patty topped with sliced tomatoes and onions, lettuce, mayonnaise, ketchup, and pickles on a toasted sesame seed bun.
“We’ve been delighted by the popularity of the Impossible Whopper in the United States and are pleased to bring it to our Impossible Foods fans in Canada,” said Dennis Woodside, president of Impossible Foods. “Our mission is to sell Impossible products everywhere conventional animal meat is sold today, and that includes Burger King, whose huge footprint and affordable prices can make delicious plant-based burgers accessible to more Canadians than ever before.”
Founded in 1954, the Burger King brand is the second largest fast food hamburger chain in the world. The Restaurant Brands International (RBI) subsidiary operates units at more than 18,600 locations in over than 100 countries. Almost 100 percent of Burger King outlets are owned and operated by independent franchisees that have been in business for decades.