Purple Carrot, known for its e-commerce subscription plant-based meal kit business, is now selling single-serve meals in the frozen aisles of most Whole Foods Market stores in the United States. The Needham, Massachusetts-headquartered company has created the new product line with the same flavor profiles and nutritional philosophies that are core to its established meal kit offering.
The frozen food market has been growing exponentially during the last few years, specifically for products that align with consumer demand for more plant-based options, according to the Harrisburg, Pennsylvania-based National Frozen and Refrigerated Foods Association.
“As more and more consumers are seeking to add plant-based options to their weekly routines but aren’t ready to commit to a full lifestyle change, these single-serve meals offer a perfect way to get a taste of what plant-based foods can offer,” said Andy Levitt, founder and chief executive officer of Purple Carrot. “From the beginning, we have been dedicated to creating incredible meals that even non-plant-based consumers will love, and our new frozen line is no different.”
Developed in partnership with Chicago, Illinois-headquartered Conagra Brands, Purple Carrot has launched four product offerings with a MSRP of $5.29:
- Plant-Based Meatball Marinara – made with Gardein Meatless Meatballs
- Maple Chipotle Veggie Bowl
- Sweet Corn Elote Bowl
- Fiesta Pepper Bowl – made with Gardein Beefless Ground
“We are excited to partner with Purple Carrot on this endeavor,” said Tara Rozalowsky, VP/GM at Conagra Brands. “They have built a large, successful direct-to-consumer model for plant-based meal solutions. Together we plan to take that equity across the retail space, increasing the access points for flexitarians and plant-based lifestyle enthusiasts to have complete meal solutions, including frozen options that are entirely plant based, vegan and non-GMO comfort foods.”