The Häagen-Dazs brand is “in the loop” when it comes to packaging reduction efforts, being a founding partner of Loop as a part of Nestlé’s latest initiative to reduce waste. The innovative shopping platform and home delivery system currently available in the Northeast United States is in the process of expanding.
Loop is described by Nestlé as “the modern milkman, reimagining home delivery to be smarter and waste free.” And as Loop’s sole ice cream partner, Häagen-Dazs has debuted its first reusable container. The canister is stainless steel, features a twist-off top and is designed to keep ice cream frozen upon arrival.
Reduce, Reuse, Repeat
Consumers shopping on Loop can select from non-dairy options (Chocolate Salted Fudge Truffle, Coconut Caramel and Mocha Chocolate Cookie) or from traditional ice cream favorites (Vanilla and Strawberry).
Loop delivers the reusable container directly to the homes of consumers. The canister keeps ice cream fresh and cold from the time it’s filled to the moment it’s delivered to one’s door. Furthermore, it is designed to enable ice cream to melt more quickly at the top than the bottom, for an even more enhanced eating experience.
Return for Refill
As the first subscription model that manages itself, Loop will automatically replenish the product when the canister is sent back, so favorite flavors are always on hand to enjoy at home.A pilot program was launched in New York City over the summer, in which customers purchasing reusable containers of Häagen-Dazs ice cream in stores received discounts on refills when they brought them back in.
“Our partnership with Loop is just one more step towards Nestlé’s goal of making 100% of our products recyclable or reusable by 2025,” according to a statement posted at the Häagen-Dazs website.