RollinGreens, the Boulder, Colorado-based plant-based food specialist is stepping up roll outs of “better-for-you” frozen products by expanding it retail presence in Kroger and Walmart stores in the United States this summer.
First introduced to retail channels in May of 2015, RollinGreens offerings are promoted as “100% clean, gluten-free, whole, allergen-friendly, vegan and made from sustainable crops.” The range includes Millet Tots, which is presented as the “only ancient whole grain potato alternative on the market,” and crispy cauliflower “wings.”
The brand’s widening retail footprint is keeping pace with today’s growing health and wellness consciousness movement and consumer demand for less processed, plant-based foods. This segment has grown by 11.4% in the past year, according to the Plant Based Foods Association and The Good Food Institute.
On August 1 RollinGreens debuted Teriyaki and Spicy Green Buffalo Wings at 340 Kroger-owned stores in 11 states, including Ralph’s, King Soopers, Fry’s, Fred Meyer, Smith’s and Quality Food Center. In mid-September Walmart is scheduled to add Mustard and Teriyaki Cauliflower Wings and Millet Tots in both Onion & Sea Salt and Garlic & Basil flavors to stores in 25 states.
RollinGreens products are currently available in approximately 2,000 stores in 36 states, and with the expansion to Kroger and Walmart will be listed in upwards of 4,000 stores in 44 states nationwide.
“From a food truck to the freezer aisle, we have always been passionate about offering healthy and delicious options without sacrificing on taste, and are keen on playing a role in helping consumers choose better-for-you options for the whole family to enjoy,” said CEO Lindsey Cunningham.
In addition to Kroger and Walmart, RollinGreens products are listed by other major retail chains including Whole Foods, Wegmans and Central Market.
The brand took a bigger bite of the e-commerce market following its exposure on the Shark Tank business reality television show on May 15. After winning favor from “Shark” Robert Herjavec, website traffic reportedly increased by a whopping 40,000%.
RollinGreens was founded in 1980 as an organic food truck distribution and catering venture by CEO Cunningham and her husband Ryan, a head chef and chief innovation officer known as “Chef Ko.” Their stated mission in recent years has been “to provide better-for-you alternatives to the many chemical-, fat- and calorie-laden snack foods on the market.”