Burger King Worldwide, Inc. has announced that it is making Satisfries french fries the standard fry in the Burger King Kid’s Meal. Launched last September, Satisfries are crinkle-cut fries with 40% less fat and 30% fewer calories than other french fries on the QSR market. The reduced fat, reduced calorie menu item has been formulated to provide children with a crinkle-cut option that is so tasty they will never know they’re lower in fat.
Based on the feedback Burger King has received from customers regarding the taste of Satisfries, the launch was considered a success and the company opted to extend its availability in restaurants. With this addition to the Kid’s Meal, parents have a new option to serve it to children with less fat and fewer calories at no additional cost.
“As a parent, I know when it comes to what I feed my child, it’s all about lower-fat foods that kids will actually want to eat – since we all know they are the pickiest of eaters,” said Eric Hirschhorn, chief marketing officer in North America for Burger King Worldwide, Inc. “Kids don’t want to give up their favorite snacks. By adding our lower fat, fewer calorie french fry to the Kid’s Meal as the standard fry, we are providing an option parents can feel better about giving to their kids, without children having to compromise on taste.”
Keri Gans, a nutritionist and author of The Small Change Diet, commented, “Kids’ nutrition is extremely important, and as much as we want our children to consume the apple slices and fat free milk offered at Burger King restaurants, it can sometimes be a challenge to get them to enjoy eating these choices. Making small changes like including Satisfries in the Kid’s Meal can definitely make a difference.”
The Kid’s Meal options now include a hamburger, cheeseburger or chicken nuggets served with a small drink, apple slices or a value-size serving of Satisfries. The fries are made with thinly battered real whole potatoes that keep every crinkle crispy on the outside and fluffy on the inside. The reduced fat, reduced calorie product has only 190 calories, eight grams of fat and 210 milligrams of sodium per Kid’s Meal-size serving.