Marshall, Minnesota, USA-headquartered Schwan’s Co. has expanded its frozen pizza range with the introduction of a premium Hearth & Fire craft pizza brand. The initial launch is now available at seven Kroger supermarket outlets in Denver, Chicago, Washington, Oregon, Phoenix, Cincinnati and Atlanta, with additional distribution planned for 2023.
According to a Schwan’s website post, the brand “embodies the spirit of craftsmen and artisans who bring passion to what they do, an eagerness to share their discoveries and who are always looking for ways to improve.”
A blogger at the site wrote: “A barrier for many consumers when it comes to frozen pizza is that they do not feel like the quality or taste is up to par with their favorite local craft pizzeria. However, we think the frozen pizza skeptics will be pleasantly surprised by Hearth & Fire Pizza. Using a proprietary dough and production process, out research and development team created a product that delivers a craft-quality pizza similar to what you’d find at popular pizza restaurants. The crust is only part of what makes these pizzas a slice above the rest though. We also created premium-topping combinations that feature ingredients like roasted shiitake, Portobello and cremini mushrooms, whole basil leaves, caramelized onions, mozzarella medallions and goat cheese.”
In addition to the Kroger retail store distribution, consumers in select markets (Illinois, Indiana, Iowa, Kansas, Kentucky, Michigan, Minnesota, Montana, Missouri, Nebraska, North Dakota, Ohio, Oklahoma, South Dakota and Wisconsin) will soon be able to purchase the product through Schwan’s website and have it delivered straight to their home, office or other location.