Alpha Foods, a Glendale, California-based producer of plant-based frozen meals, side dishes and hand-held snacks has secured $7 million in funding raised by New Crop Capital, AccelFoods and other investors.
Founded in 2015, the company’s mission statement calls for “bringing clean and sustainable plant-based proteins to consumers in a convenient way that is meatless and mouth watering.” Its non-GMO ingredient product range includes frozen pot pies, chik’n nuggets, burritos and tamales.
“As we continue to expand and reach more consumers, our job remains the same in helping vegans and non-vegans alike make small changes for their health and the environment by providing unrivaled plant-based taste,” said Loren Wallis, co-founder and chief executive officer.
“Our benchmark is to always create products that are appealing to meat eaters, vegetarians and vegans. Plant-based options don’t need to be extreme or polarizing anymore,” said fellow co-founder Cole Orobetz, who also serves as the company’s chief financial officer and chief operating officer. “More consumers are looking to reduce their meat intake without sacrificing foods they know and love. Our foods have mass-market appeal because they are familiar, easy to prepare and can be enjoyed on-the-go.”
The funding will enable Alpha Foods to continue along its path to becoming a household name among American consumers shopping in supermarkets and grocery stores. Its brand portfolio features 20 products that are currently available in over 6,000 outlets across the USA, including Walmart, Kroger, Publix, Sprouts and Wegmans.
Commenting on the investment, Dan Altschuler-Malek, senior venture partner at Unovis Partners, remarked: “We are proud to have partnered with Alpha Foods through our New Crop Capital fund since 2016 and are excited to continue to work with such a phenomenal team.”
Jordan Gaspar, managing partner of AccelFoods, added: “We partner with founders that are truly disrupting the norm without sacrificing quality or taste. Our commitment to creating delicious and convenient meals affords both meat and non-meat eaters the opportunity to make small, yet sustainable, changes that positively impact the larger food ecosystem.”