Finger Foods, Pizza and Snacks

Siwar Foods Launches New Line of Traditional and “Free-From” Pizza

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Siwar Foods has introduced a flavorful range of frozen pizza in the Saudi Arabia market. The wood fired and stone baked cooking techniques used to produce the products have been developed by a leading Italian partner, which exclusively manufactures for Riyadh-headquartered Siwar in the GCC region.

The line features traditional, lifestyle and “free from” offerings. Classic as well as Gluten-Free Margherita and Loaded 4 Cheese are available, in addition to plant-based faux meat SKUs such as Pepperoni and BBQ Texas Chicken, as well as a fully loaded Vegan Vegetarian pizza and other flavors.

Commenting on the rollout, CEO Loaye Al-Nahedh, said: “We are delighted to be partnering with one of Europe’s finest frozen food manufacturers. The pizza range brings our customers superior products at a fair price. They deserve the best and we are confident that our new range will fill a gap in the frozen pizza space, with a focus on outstanding taste and quality.”

Microwave options including a new Piadina-style pizza, will add the convenience of “heat and eat” in minutes and will be available from Siwar’s “Chef in a Box” vending machines.