Private Label

SpartanNash Unveils Finest Reserve Premium Own Label Brand Products

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Artisan-crafted frozen pizzas, upscale pastas, sauces and spices are among a raft of products now available under the new private label brand, Finest Reserve by Our Family, distributed by SpartanNash, the Grand Rapids, Michigan, USA-headquartered food distributor and grocery store retailer.

“Research tells us that nearly half of today’s shoppers view value and affordability as the most important factors when deciding what groceries to purchase. We’re doubling down on investment in our popular own brands offerings to help shoppers maximize their budgets while still enjoying their favorite indulgences,” said Jason Cunningham, the vice president in charge of private label business.

“Since 1904, shoppers have loved the Our Family brand because of its exceptional flavors, diverse variety and competitive prices,” said independent grocery store owner and Finest Reserve retailer Randy Jaeger of Marketplace Foods. “We’re excited to bring Finest Reserve to our shelves to build on this momentum and provide our shoppers with an even more refined and indulgent experience.”

In continuing to provide shoppers with an extensive suite of value-based options, SpartanNash private label products, including Finest Reserve, will be available at company retail locations and at its independent grocer customer stores across the country.

SpartanNash’s global supply chain network serves approximately 17,000 wholesale customer associates that include independent and chain grocers, national retail brands, e-commerce platforms, and US military commissaries and exchanges. On the retail side, the company operates 144 brick-and-mortar grocery stores, primarily operating under the banners of Family Fare, Martin’s Super Markets and D&W Fresh Market, in addition to dozens of pharmacies and fuel centers.