Trade Associations, Shows & Conferences

Superior Grocers President to Speak at April NFRA Executive Conference

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Rich Wardwell, president of Santa Fe Springs, California-headquartered Superior Grocers, will be the retailer keynote speaker at the National Frozen & Refrigerated Foods Association’s 30th Annual Executive Conference April 4-6 at the Tempe Mission Palms Hotel & Conference Center in Tempe, Arizona. 

The conference will open on Monday, April 4, with the optional Greater Penguin Golf Tournament, followed by an evening welcome reception. There will be an impressive lineup of interactive speaker presentations on April 5, as well as a networking reception. On April 6 the conference will conclude with breakfast and a final informational session.

Tuesday morning will begin with Wardwell’s retailer keynote speech, followed by Jason Smith of Shopper Intelligence, who will share results of a new study of 130,000 frozen and dairy shoppers and insights on marketing to them. Tom Bailey of RaboResearch will look at the significant growth of omnichannel strategies. Curt Avallone of Takeoff Technologies will describe the economics surrounding the use of robotics and artificial intelligence in e-grocery channels. Colleen McClellan of Datassential will discuss how consumers’ in and out of home behavior has shifted. Mike Poznansky, Neato, will help attendees understand Generation Z and how to earn their long-term loyalty. Zack Nippert of CivicScience will share data on what’s next for consumers and brands including inflation, supply chain issues and macro trends.

The conference will close early on April 6 when Nippert returns with Erica Norton of the Hershey Company to discuss the trends, behaviors and predictions of what the post-coronavirus pandemic shopper will look like and how brands can prepare.

Registration is open on the conference website at