Following a successful test earlier this year, Denver, Colorado-headquartered Taco Del Mar is rolling out its new Beyond Meat Taco across all locations starting December 3. The fast-casual restaurant chain will offer the plant-based protein product to its current vegetarian and vegan menu as a limited time offering with the possibility of extending product availability into the future.
The Beyond Meat Taco features Beyond Beef Feisty Crumbles sautéed with medium chipotle salsa, diced onions and minced serrano peppers, topped with shredded cheddar and Monterey jack cheese, shredded lettuce, pico de gallo and jalapeños served on warm corn tortillas. The faux meat protein is also available for order in other popular menu items such as burritos, enchiladas, taco salads or quesadillas.
Consumers who had the opportunity to taste Beyond Meat at Taco Del Mar during the test period praised the flavor and quality of the product, giving rave reviews, including: “Deliciously spicy flavor. I thought it was beef” and “I like the fresh veggies.”
“Introducing a plant-based protein to our menu allows us to offer our meat-eating customers looking to reduce their meat intake an option that doesn’t sacrifice on taste, and also expands our vegetarian and vegan options,” said Chef Mike Gieseman, director of culinary and innovation for REGO Restaurant Group, which owns Taco Del Mar. “By introducing Beyond Meat to our guests, we continue our commitment to producing innovative and delicious menu offerings that embrace our signature Baja-style Coastal Mexican flavors.”
Founded in Seattle in 1992, the restaurant chain’s offerings include a wide range of tacos and burritos as well as enchiladas and tortillas. It operates at nearly 100 locations throughout the United States and Canada.