Trade Associations, Shows & Conferences

Tammy DeBoer and Tony Sarsam to Keynote NFRA Executive Conference

LinkedIn Pinterest Tumblr

The Harrisburg, Pennsylvania-based National Frozen & Refrigerated Foods Association (NFRA) will hold its 31st annual Executive Conference April 17-19, 2023, at the Tempe Mission Palms in Tempe, Arizona. Retailer keynote speakers include Tammy DeBoer (pictured above), president of Charlotte, North Carolina-headquartered Harris Teeter and Tony Sarsam, chief executive officer of Grand Rapids, Michigan-headquartered SpartanNash.

This three-day event brings frozen and refrigerated food industry professionals together to network and learn about the latest consumer insights on industry growth and trends. The conference will open with the optional Greater Penguin Golf Tournament at nearby Raven Phoenix Golf Club, followed by an evening welcome reception at the hotel.

Tuesday, April 18 will offer an impressive lineup of speakers, beginning with DeBoer’s retail keynote address. Jason English Goldman Sachs will offer an update on the state of the US consumer as it relates to income, inflation and net savings/credit. Then David Portalatin of The NPD Group will review the “Future of Dinner” report on consumers continuing to prepare and eat meals at home after the coronavirus pandemic. Bryan Gildenberg of Confluencer Commerce will dive into how retailers are winning over shoppers; and from Cornell University, Dr. Ana Krieger’s interactive presentation is designed to help attendees learn basic approaches to improve both sleep health and daytime performance.

SpartanNash CEO Tony Sarsam

Sessions continue after lunch with retailer SpartanNash CEO Sarsam as well as Ian Jenkins, 4media, who will give a preview on research being conducted on behalf of NFRA. A reception will close the evening, where attendees can mingle and get to know fellow industry professionals.

On Wednesday, April 19, the conference will conclude with breakfast and a final informational session from Ben Metzger and Chris Johnson of Cleveland Research Group on transportation trends and key themes in refrigerated/frozen retail. Attendees can learn about NFRA’s public relations and marketing initiatives and how to get involved by attending the Promotions Committee Meeting or the ReDiscover Dairy & Frozen session explaining this new joint promotion.

Registration is currently open on the conference website: