Next Gen Foods, the Singapore-headquartered maker of plant-based Tindle brand frozen faux chicken meal kits and components, on January 31 announced the debut of a range of retail products in Germany and the United States.
In Germany, Edeka and Netto stores are launching Tindle SKUs at over 6,000 locations this week. In the USA, customers can order new direct-to-consumer meal kits, curated by Chef Chad Rosenthal, exclusively through the Goldbelly e-commerce platform.
Tindle’s range of retail products feature six formats, developed in collaboration with its in-house R&D team and expert chefs across Europe, Asia, and North America to bring an elevated restaurant experience into home kitchens. Recipes of each offering feature Lipiä, the company’s proprietary emulsion of plant-based ingredients that help mimic the aroma, cookability and savory qualities of chicken fat.
This latest products introduced in Germany include Tindle Nuggets, Patties, Mini Popcorn Bites, Schnitzel, Tenders and Wings.
“Ever since we first debuted Tindle in the foodservice sector, consumers have been asking when they’ll be able to cook with it at home, and with expansion into grocery stores now, we’re making progress in achieving our goals of establishing a more sustainable food system,” said Andre Menezes, chief executive officer and co-founder of Next Gen Foods. “We’ve been amazed so far by the imagination of chefs who’ve cooked with Tindle and can’t wait to see the creations coming out of home kitchens after today.”
As the largest retailer in Germany, operating over 11,000 stores nationwide, the Hamburg-headquartered Edeka Group has already stocked the Tindle range at outlets in Frankfurt, Karlsruhe and Stuttgart. Starting on February 8, stores across the major metropolitan areas of Berlin, Brandenburg and Hanover will roll out all Schnitzel, Nuggets, Tenders, and Popcorn offerings at a RRP €3.49.
For one week only through February 5, all 4,200 Netto locations will take part in a limited-time promotion of the newest Tindle SKUs. Schnitzel, Nuggets and Wings will be available in the store’s frozen aisles at a RRP of €4.99, though prices may vary by store location.
Meat consumption is decreasing at an accelerated pace in Germany as younger generation consumers increasingly seek food options free from animal-based inputs. Today, Germans consume an average of 121 pounds of meat a year, a significant decrease of 12.3% from 138 pounds in 2011. As meat consumption has declined, grocery sales of plant-based foods have registered significant growth rates.
Outside Germany, Tindle recently tested retail offerings with the Morrisons chain in the United Kingdom as part of a seasonal promotion tied in with the annual Veganuary challenge.
Elsewhere, consumers in the United States can now trial Tindle’s new retail products (pictured above) via Goldbelly for a limited time before they hit grocery stores later this year. Featuring Chef Rosenthal’s original recipes from his Motel Fried Chicken concept, the meal kits on offer include:
• Tindle Buffalo Chicken Tenders Wrap Kit. Tossed in a spicy Buffalo sauce and served with a tangy, vegan blue cheese slaw, these wraps can be customized for a strong kick of heat or toned down for an easy-to-prepare lunch or dinner.
• Chicken Sandwich Kit. A plant-based take on the Motel Fried Chicken Sandwich, Tindle Patties are the star here. Coated in a layer of batter and textured with crumbs, they are served with soft buns and a medley of toppings including a Memphis mustard slaw, vegan citrus mayo, dill pickles, and a zesty hot seasoning.
• Sweet Honey BBQ Chicken Wings Kit. These Tindle Wings are promoted as offering “the perfect balance of sweet and spicy flavors with a crispy and golden brown outside and tender and juicy inside.” They come with two complementary sides, a ranch dip and Memphis mustard slaw, to deliver an added burst of flavor.
About the Supplier
Next Gen Foods was founded in 2020 by Brazilian-born poultry exporter and food industry veteran Andre Menezes and German native Timo Recker, whose family business made schnitzel and other meat products for three generations. Its plant-based alternative chicken products are made with non-GMO ingredients.