Having reached dizzying heights in marketing, the Tipsy Scoop liquor-infused ice cream and sorbet company will be serving its spiked sweet treats on the 86th Floor Observatory of Manhattan’s Empire State Building (ESB) every Wednesday through Sunday for the next month.
“Our successful pop-up program has brought New York’s authentic, local flavors to the heart of the city and provided a sweet surprise for our guests,” said Jean-Yves Ghazi, president of the Empire State Building Observatory. “We are pleased to partner with Tipsy Scoop to turn the 86th Floor Observatory into a temporary ice cream ‘barlour’ with a view this August.”
Tipsy Scoop will sell three of its pre-packaged boozy flavors from the building’s pop-up cart, which include dark chocolate whiskey salted caramel ice cream, mango margarita sorbet, and raspberry limoncello sorbet for $8. The cart will also offer an ESB-exclusive signature sundae that features pina colada plant-based ice cream – infused with rum and pineapple rum – topped with whipped cream, sprinkles, gummy bears, and NYC-themed candy for $12. Non-alcoholic flavors like vanilla, chocolate, and cherry will also be available for $4.50.
“Our signature Empire State Building sundae is not only delicious, but also the perfect addition to your Observatory photos,” said Tipsy Scoop founder and CEO Melissa Tavas.
Guests are encouraged to enjoy their treats with the iconic view and tag photos with #PopUpTop for the chance to be featured on ESB social channels.
The Empire State Building soars 1,454 feet above Midtown Manhattan from base to antenna. The Empire State Building Observatory Experience features an interactive museum with nine galleries, and a redesigned 102nd Floor Observatory with floor-to-ceiling windows. The 86th Floor Observatory affords 360-degree, open-air observatory with views of New York and beyond, orients visitors for their entire New York City experience and covers everything from the building’s iconic history to its current place in pop culture. Declared “America’s Favorite Building” by the American Institute of Architects, it welcomes more than 4 million annual visitors from around the world.