The Toby Carvery restaurant chain in the United Kingdom, operated by parent company Mitchells & Butlers PLC, has introduced a retail line of 15 frozen food products drawn from its roast dinner menu in a partnership deal with the Food Brands Now licensing agency.
Now launching into more than 1,000 Iceland supermarkets and Food Warehouse outlets across Britain, the range includes: All Day Breakfast Yorkshire Pudding, Sausage & Mash Filled Yorkshire, Pulled Beef & Cheese Filled Yorkshire Pudding, Chicken Roast Dinner Filled Yorkshire Pudding, Little Pigs in Yorkies, Carvery Pigs in Blankets Mac & Cheese, Loaded Carvery Mac & Cheese, Roast Potato Topped Cottage Pie, Mini Steak & Gravy Pies, and Mini Battered Pigs in Blankets.
“For generations, Toby Carvery has been bringing families and friends together over a great roast, so we’re incredibly excited to bring that same much-loved experience into people’s homes in a completely new way,” said Eleanor Leacroft, head of brand marketing at Birmingham, England-headquartered Toby Carvery. “Working with Food Brands Now and Iceland has allowed us to create a range that’s unmistakably Toby Carvery – from our iconic Yorkshire puddings to the comforting flavors our guests know and love – while also introducing some fun new twists for the frozen aisle.”
Oliver Gilding, sales and licensing director at Swindon-based Food Brands Now, remarked: “Toby Carvery is one of the UK’s most recognizable and trusted restaurant brands, with genuine authority within the roast dinner category. The fact that this represents the brand’s first-ever licensing program made it an incredibly exciting opportunity for everyone involved. Our ambition was to create a range that remained authentic to Toby Carvery whilst bringing genuine innovation and fun to the frozen aisle that celebrates Britain’s love of the roast.”
The new product rollouts are priced at £4.75 per pack or two for £8.50.
