TOCA Soccer, a Costa Mesa, California-based soccer training and entertainment company, has entered into a strategic partnership with Mini Melts USA, naming the Philadelphia Metro Area-headquartered company as its official beaded ice cream partner and a supporting partner of TOCA Soccer parties.
Under a long-term exclusive agreement, Mini Melts will own the “beaded ice cream” category at TOCA Soccer locations across America. Mini Melts USA’s colorful beaded ice cream will be the only brand in this category, adding to player and guest experiences across TOCA Soccer training centers.
“TOCA partners with unique and innovative brands to elevate every guest experience,” said CEO Yoshi Maruyama. “As the largest operator of tech-enabled soccer centers, we’re excited to offer Mini Melts as the perfect sweet finish – whether one is celebrating a win, cooling down after a training session, or simply looking for a special treat.”
Mini Melts products will be available via grab-and-go freezers and automated kiosks, offering consumers convenient access to the frozen treat. The brand will also be featured prominently in TOCA Soccer’s parties, where guests receive free Mini Melts with their party package. TOCA will support the partnership with emails to its customer base, along with in-center placement, promoting Mini Melts products and special deals.
“TOCA Soccer is an ideal partner for Mini Melts Ice Cream. Together, we’re redefining fun by pairing world-class soccer experiences with our innovative go-to-market strategy, delivering the unforgettable ‘spoonfuls of fun’ that Mini Melts is famous for,” said Dan Kilcoyne, president and chief executive officer of Mini Melts USA, LLC.
