Fish & Seafood

True North Seafood Joins Ocean Wise Sustainable Choice Program

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Blacks Harbour, New Brunswick, Canada-headquartered True North Seafood, the flagship brand of family-owned Cooke Inc., has partnered with the Ocean Wise Seafood program to make it easy for shoppers and consumers to choose sustainable seafood products. The Ocean Wise symbol on seafood packaging assures that the content has been sustainably sourced.

Ocean Wise Seafood recommendations cover both farmed and wild-caught fishery products. The Vancouver, British Columbia-based conservation organization works directly with restaurants, other foodservice operators, retailers and seafood suppliers to ensure they have the most current scientific information regarding sustainable seafood to help them make ocean-friendly buying decisions. Sustainable fishing and aquaculture practices include:

  • Harvesting that ensures healthy and resilient stocks and populations.
  • Effective and adaptive management.
  • Limited negative impacts on habitats and other species.

“With this Ocean Wise Seafood recommendation for our wild fishery and aquaculture products, our customers can feel confident that the work our fishermen and sea farmers do every day ensures our products come from a sustainable, responsibly harvested resource,” said Joel Richardson, vice president of public relations at Cooke Inc. “True North Seafood carries several third party certifications, which attests that our products meet the highest standards. We are delighted to add the Ocean Wise symbol next to our seafood items assuring customers of an ocean-friendly seafood choice.”

The company is offering the following wild caught products as Ocean Wise Seafood recommended: bay scallops, sea scallops, sockeye salmon, pink salmon, chum salmon, coho salmon, Dungeness crab, Pacific cod, pollock, and Pacific halibut. The recommendation also includes the company’s farm-raised oysters and Pacific white shrimp (L. vannamei).