Urban Farmer, a portfolio company of Paine Schwartz Partners and a fully integrated producer of specialty dough products for leading brands and major retailers across North America, has acquired Caulipower, the Los Angeles, California-based cauliflower crust frozen pizza brand. Financial terms of the deal
were not disclosed.
Caulipower will continue to operate under its established brand name, supported by Manteno, Illinois-headquartered Urban Farmer’s manufacturing expertise to accelerate growth and innovation. This transaction unlocks significant synergies among two highly complementary portfolios, producing the healthful frozen pizza and dough markets with a vertically integrated, scaled supplier.
“Caulipower has transformed how people think about comfort food,” said Chris Jaromin, chief executive officer of Urban Farmer. “Its commitment to making better-for-you foods accessible and
delicious aligns perfectly with our mission to combine culinary innovation with quality manufacturing. Together, we’ll expand our ability to bring nutritious, craveable foods to more tables across the country.”
“When I founded Caulipower in 2016, I searched for a co-manufacturer to bring my idea of a frozen cauliflower crust pizza to life. Most turned me down, but one said yes – and that was Urban Farmer,” said Gail Becker, the brand’s creator. “How fitting that years after Caulipower disrupted the $6 billion frozen pizza category, our two companies are joining forces again in such a meaningful way. A huge debt of gratitude goes to the millions of consumers and retail partners who supported us.”
Becker will work closely with Jaromin to drive accelerated growth, serving on Urban Farmer’s board and continuing to guide Caulipower’s vision and innovation.
“Combining Caulipower and Urban Farmer’s integrated manufacturing platform creates a powerful engine for innovation and growth,” said Tyler Ricks, Caulipower’s chief executive officer. “We believe this combination establishes a clear category leader in better-for-you frozen dough and underscores our long-term conviction in the health and wellness segment of the industry.”
