White Castle, America’s first fast food hamburger chain, has unveiled Hidden Valley Ranch Chicken Rings and Spicy Buffalo Chicken Rings. The crispy, uniquely shaped finger food products are made with white meat chicken, and priced at $3.99 per 12-piece serving.
The addition of these two exclusive flavors means there are now three versions of Chicken Rings on the menu. The Hidden Valley Ranch Chicken Rings are dusted with a blended coating of buttermilk, garlic, herbs and spices, while the Spicy Buffalo offering turns up the heat with cayenne pepper, vinegar, garlic and paprika.
“Summer is the season of warmth and good vibes and that’s exactly what White Castle is delivering with these delectable Chicken Rings variations,” said Jamie Richardson, vice president for of the Columbus, Ohio-headquartered company.
On the non-food merchandising front, the QSR operator is providing customers a chance to always carry Chicken Rings in their pockets, as a limited number of Chicken Rings-inspired key rings are now on sale at restaurants in the United States.
