Grimsby, England-headquartered Young’s Seafood has teamed up with children’s food brand Annabel Karmel MBE to create fish-based frozen kid’s meals, including a Cheesy Fish Pie and Fish and Chip Shapes.
Made to appeal to children under the age of five, it’s hoped the tasty and healthy products will help to inspire the next generation to enjoy eating fish while supporting the UK Government’s recommendation of consuming two portions of fish a week as part of a healthy balanced lifestyle.
The products, which will sell for £1.75 per 200-gram pack, debuted at selected Sainsburys, Tesco, Asda, and Booths stores on September 2.
The addition of the two dishes continues Young’s aim to have a product available for every meal occasion, as the brand extends its range into the kid’s frozen meals category.
The Cheesy Fish Pie features Atlantic Cod and Salmon fillet, which are both naturally high sources of essential fatty acids, such as Omega 3, vital for children’s development. The dish comes with sweetcorn and a sweet potato and carrot mash, meaning that the product counts towards two of a child’s 5-a-day vegetable consumption recommendation. The Fish and Chip Shapes are made with Pollock, peas, carrots and mash in golden breadcrumbs.
The collaboration with Annabel Karmel comes after a strong period of growth for frozen seafood which has seen sales grow by more than +18% during the last 52 weeks through August vs 2019, showing that the category has held up well after the peaks during Covid-19 lockdown period, as customers continue to look for healthy and sustainable food sources for their families.
“We are driven by a belief that a nation that enjoys fish regularly is a happier and healthier nation, and this is something we want to pass on to the next generation too. We are excited to join forces with Annabel Karmel to launch dishes that will do just that,” said Marina Richardson, marketing controller at Young’s Seafood. “The Cheesy Fish Pie and the Fish and Chip Shapes are a great choice, and the convenient format is ideal for busy parents trying to fix their children a quick but healthy meal.”