Zaxby’s and Frios Partner in Launch of ‘Saucesicles’ for ‘Saucetember’

LinkedIn Pinterest Tumblr

Zaxby’s, the Athens, Georgia, USA-headquartered quick service restaurant operator known for Chicken Fingerz, Kickin Chicken Sandwiches, Wings and Zax Sauce, has collaborated with Birmingham, Alabama-based Frios Gourmet Pops to introduce sauce-flavored popsicles. Zaxby’s “Saucesicles” will be available free of charge on September 19 online, first come first served, while supplies last.

The Saucesicles come in two flavors: Zax Sauce and Tongue Torch. The Zax Sauce-flavored offering features sweet, tangy and creamy flavors created by a proprietary blend of spices, black pepper and Worcestershire Sauce. The Tongue Torch Saucesicle is a mild heat tomato pop with notes of garlic, paprika, turmeric and a hint of lime.

“Saucesicles were created for our most loyal fans that can’t get enough of our signature sauces. The collaboration with Frios is built on flavor, bringing together two iconic Southern brands,” said Patrick Schwing, chief marketing and strategy officer at Zaxby’s.

The frozen treats come in packs of eight and are limited to one order per person. States and territories excluded from shipping include Alaska, California, Hawaii, Montana, Nevada, Oregon, Washington and Puerto Rico.

“Partnering with Zaxby’s on this one-of-a-kind project has been a fantastic opportunity, bringing to life Zaxby’s unique idea for a new offering of their sauces,” added Cliff Kennedy, chief executive officer and founder of Frios.

Zaxby’s has renamed the month of September ‘Saucetember’ to highlight the brand’s portfolio of 12 dipping and tossing sauces. The chain operates restaurants at more than 900 locations in 17 states.