Baked Goods & Desserts

$27 Million Rich Products Expansion at Tennessee Plant to Boost Output

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Rich Products officials joined Tennessee Governor Bill Lee and the state’s Department of Economic and Community Development Commissioner Stuart C. McWhorter in announcing that $27 million is being invested by the Buffalo, New York-headquartered multinational food company to increase production at its Morristown, Tennessee, manufacturing facility.

The expansion will result in 51 new jobs and add 2,400 square feet of space, which will directly support enhanced production of its growing bakery business, serving national and regional grocery and club retailers. The project is expected to be complete in September of 2024 with hiring slated to begin in June of this year.

Founded in 1945, the company operates across more than 100 countries, employing approximately 13,000 people worldwide. Its extensive product line includes frozen pizza, cakes, doughnuts, icings, toppings, non-dairy coffee creamer, value-added shrimp and other seafood offerings consumed in homes and restaurants and sold in bakeries around the world.

“We continue to invest heavily in our US manufacturing footprint to create unparalleled value for our customers and opportunities for our people,” said Kevin Spratt, Rich Products president in charge of US and Canada operations. “As a proud member of the Tennessee community for nearly 50 years, we’re excited about what this expansion project will do for our business and the region. Not only are we expanding our team and creating jobs, but we’re adding production capacity to support our cake and cupcake business, which has seen a significant influx in demand. It is a true win-win for the community, our customers and consumers as a whole.”

Kevin Spratt

Rich Products has a strong footprint across Tennessee, operating a network of manufacturing facilities, including two plants in Morristown, which currently employ 650 associates.

“Tennessee is shaped by companies like Rich’s that choose to invest in our state. I thank this family-owned and operated brand for its commitment to creating greater opportunity for our skilled workforce and look forward to seeing the positive impact these jobs have on the quality of life in Morristown and Hamblen County,” said Governor Bill Lee.

“More than 40,000 Tennesseans are employed by food and agriculture companies, and Rich’s investment in our state will directly support this growing sector. We are proud to have Rich’s in Tennessee and believe Morristown and Hamblen County will continue to be the ideal location for this company’s success,” added Department of Economic and Community Development Commissioner Commissioner McWhorter.