Handy Seafood has named Doug Santschi as its new chief commercial officer. He will be responsible for managing the Salisbury, Maryland, USA-based company’s core business functions and driving strategic initiatives to generate growth.
Santschi brings two decades of extensive multi-channel business unit leadership experience in the consumer goods industry to the job. His expertise spans areas including P&L management, business strategy, brand building, supply chain optimization, pricing, sales and innovation.
“We are incredibly excited to welcome him to our leadership team,” said Handy Seafood CEO Todd Conway. ” Doug’s impressive track record of operational excellence and strategic leadership at large public corporations and in private equity turnarounds makes him the ideal person to guide our commercial team as we continue to scale and innovate. His deep understanding of the consumer goods landscape will be invaluable.”
Most recently, Santschi served in various leadership roles at Tyson Foods, where he led multi-billion dollar business units within the Prepared Foods division. Prior to Tyson, he held a pivotal role at AdvancePierre Foods, a private equity-owned company that successfully completed an IPO and was later acquired by Tyson. He also honed strategic and marketing skills through various brand management positions at H.J. Heinz Company.
“I am thrilled to join Handy Seafood at such an exciting time,I look forward to leveraging my experience to contribute to the company’s continued success and growth,” said Santschi.
Handy Seafood is a family-owned seafood company with over 130 years in the business of processing and selling premium seafood. It specializes in crab cakes, premium crab meat, soft shell crabs, and specialty shrimp products.
