Natural Grocers, the USA’s largest family-operated natural and organic grocery retailer, is expanding its private label lineup with the launch of four organic frozen ravioli products made without artificial flavors, synthetic colors or preservatives.
“A craving for authentic Italian ravioli led us to Via Emilia, the heart of Italy’s culinary tradition,” said Raquel Isely, vice president of marketing at Lakewood, Ohio-headquartered Natural Grocers. “There, we found a partner who shares our commitment to organic ingredients, traditional techniques and careful craftsmanship. By offering Made in Italy ravioli that balances quality, convenience and affordability, we’re making it easier for our customers to enjoy genuine Italian comfort food at home as part of everyday meals.”
The range, packaged in 20-ounce bags that are now available at the chain’s 168 stores in 21 states, includes Ricotta & Mushroom Ravioli, Mozzarella & Cherry Tomato Ravioli, Eggplant & Provolone Ravioli, and Butternut Squash Ravioli. Each variety is priced at $8.49.
Since its launch in 2016, Natural Grocers’ private label assortment has grown to more than 900 products. Recent additions have included five varieties of organic frozen fruit and smoothie blends.
