Mini Melts USA and The Magnum Ice Cream Company announced a strategic partnership on May 12 that will bring a premium selection of frozen treats to consumers through an expanded network of automated retail and distribution across the United States. The collaboration is set to launch this summer, with installations planned in high-traffic locations including entertainment venues, transit hubs and retail stores.
As part of the agreement, Mini Melts USA will operate Magnum-branded vending machines nationwide, helping advance the frozen dessert company’s out-of-home growth strategy. These machines will offer a curated assortment of popular products from Magnum’s portfolio, including Good Humor novelty bars and Ben & Jerry’s ice cream pints.
This partnership leverages Mini Melts’ expertise in frozen vending infrastructure, operations and distribution, combined with The Magnum Ice Cream Company’s range of iconic brands and products. Together, the companies aim to enhance accessibility to premium frozen treats while creating engaging consumer experiences in high-traffic locations. In addition to expanding Magnum’s availability in new channels, the alliance will also make Mini Melts USA’s beaded ice cream available in new locations.
“We’re incredibly excited to partner with Magnum Ice Cream to expand the reach of the world’s most recognized and beloved ice cream brands,” said Dan Kilcoyne, founder of Mini Melts USA. “By combining our operational capabilities with Magnum’s exceptional product portfolio, we’re creating a powerful platform to delight consumers in new and convenient ways.”
“This partnership is an important step in expanding our ability to reach consumers beyond the traditional aisle,” said Bryce Carroll, senior commercial development Manager at The Magnum Ice Cream Company. “Mini Melts gives us the scale and footprint to extend our brands into everyday moments and unlock new consumption occasions across the country.”
Founded in 2004, Mini Melts USA specializes in producing and marketing premium beaded ice cream treats made with 14% butterfat. Popular flavors include Cotton Candy, Cookies & Cream and non-dairy Rainbow Ice. Headquartered in the Philadelphia Metro Area, with a manufacturing facility in Norwich, Connecticut, the company’s products are distributed to over 35,000 locations across North America including automated kiosks, grab-and-go freezers and custom serving carts and huts – all equipped with -40°F cryogenic freezers.
