Omaha Steaks has kicked off a television advertising campaign featuring the voice of Academy Award-winning actor Kevin Costner to commemorate America’s 250th anniversary. Its “America’s Table” theme reflects on moments that shaped the nation – from homecomings and historic milestones to ordinary family meal occasions – and the role the dinner table has played in bringing generations together throughout the country’s history.
Launched on June 30, the creative moves through defining moments in the United States – from wartime homecomings and the Apollo 11 moon landing in 1969 to challenges of the coronavirus pandemic during the “year that the world went quiet” – showing how families continued to gather around the table during it all. Throughout the spot, the dinner table serves as a symbol of connection, continuity and shared experience across generations.—traditions Omaha Steaks has been part of for more than a century.
“I’ve always admired the story behind this iconic brand,” said Costner. “The world moves fast and life pulls us in a hundred different directions, but the dinner table is still where family comes together. It’s where we stay connected, where stories are shared, and where memories are made. Those moments are too important to lose. We can’t afford to let family dinner fall through the cracks.”
Founded in 1917 by an immigrant from the then Livonian Goverorate the Russian Empire (today known at Latvia), the fifth generation, family-owned company today markets and distributes a wide variety of high quality USDA-approved, grass-fed, grain-finished beef and other gourmet foods including seafood, pork, poultry, slow cooker and skillet meals, side dishes, appetizers and desserts. All meat products are flash-frozen right after butchering, vacuum-sealed, and delivered directly to consumers in recyclable corrugated coolers packed with either dry ice or non-toxic gel ice packs.
