United Dairy Farmers (UDF), the family-owned ice cream maker and regional convenience store and ice cream parlor chain, and Grippo Foods, the Cincinnati, Ohio-based snack food company, have teamed up to launch Fun Food Crunch, a limited-time Homemade Brand ice cream flavor inspired by Grippo’s snacking heritage as the original “Fun Food Company.”
Developed to celebrate the playful spirit and bold flavors that have made both brands household names in the Cincinnati market for generations, Fun Food Crunch features a buttered popcorn flavored ice cream mixed with a Bar-B-Q spice infused caramel swirl and chocolatey, crunchy pretzel pieces for a sweet-and-salty treat.
“For more than eight decades, United Dairy Farmers and Grippo Foods have been part of what makes Cincinnati taste like home,” said Michael Ahmed, UDF’s chief executive officer. “This collaboration brings together two hometown brands that share a commitment to quality, family values and creating products people love. Fun Food Crunch captures the spirit of both companies in a way that’s nostalgic, playful and uniquely Cincinnati.”
For Grippo’s, the partnership presented an opportunity to bring one of its signature flavors into an entirely new category while celebrating the company’s roots.
“Grippo’s has always believed food should be fun, and that’s exactly what this collaboration is all about,” said John Dourson, vice president of sales. “Partnering with another family-owned Cincinnati institution like UDF and Homemade Brand allowed us to create something unexpected that honors our history while giving fans of both brands a new way to enjoy flavors they already know and love.”
Hitting stores during the week of August 16, Homemade Brand Fun Food Crunch will be available for a limited time in an exclusive co-branded 16-ounce pint at Cincinnati-area Kroger stores and all 170-plus UDF retail locations, while supplies last.
