Ben & Jerry’s has launched Scoop-apalooza, a collection of four new flavors, available in 28 oz containers. The larger sizes, suited for smaller group moments, gatherings, or just a cozy night in, are now available at grocery store across the USA.
Descriptions of the flavors follow:
• Vanilla & Fudge Brownie – A classic combination of rich vanilla ice cream swirled with decadent fudge brownies made by the Greyston Bakery.
• Chocolate & Fudge Swirl – For chocolate enthusiasts, this flavor offers a creamy chocolate base with fudge swirls.
• Strawberries & Cream – Sweet cream ice cream blended with vibrant strawberry swirls.
• Coffee & Fudge Chip – This flavor combines bold coffee ice cream, with coffee from BLK & Bold, along with fudge chips.
“This is a whole new Ben & Jerry’s for today’s fans who know that sharing is caring,” said Haylee Nelson. “Scoop-apalooza is intentionally unpretentious to appeal to all of your friends and loved ones, and to pair best with any celebration be it cake, pie or on a warm brownie?”
With a 28 oz container designed to bring everyone to the table, Scoop-apalooza turns ice cream into a moment for you and your crew. Feedback from early testing with fans was “Ben & Jerry’s pints are for your personal ice cream moments whereas Scoop-apalooza is ideal to dish out with friends.” Or, in other words, “Pint for you, Scoop-apalooza for the crew.”
Through January 28, the South Burlington, Vermont-headquartered ice cream maker will give away exclusive Scoop-apalooza kits via Ben & Jerry’s social media channels and promotions offering fans the chance to get into the sharing spirit by gifting a kit to a pal as well as one for themselves.
