Ice Cream & Frozen Yogurt

Blue Bell ‘Out-Doughs” Itself with Cookie Dough Overload Ice Cream

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Blue Bell Creameries has combined not one or two, but three cookie dough flavors to create its newest product: Cookie Dough Overload. The vanilla ice cream features hints of brown sugar, loaded with chocolate chip cookie dough, peanut butter cookie dough and fudge cookie dough pieces.

“Why choose only one or two dough pieces when you can have three,” said Joe Robertson, executive director of advertising and marketing for Brenham, Texas, USA-based Blue Bell. “Cookie dough is a popular mix-in for ice cream.  We have flavors that contain the chocolate chip cookie dough and peanut butter cookie dough pieces. But, this is the first with fudge cookie dough pieces. It is a great-tasting trio!”

Cookie Dough Overload is now available in the half-gallon (1.89 liters) and pint sizes at retail stores throughout much of the United States for a limited time.

“This is our first brand new flavor for 2020,” Robertson said. “And, we still have more to come, along with the return of other fan favorites.”

Red Velvet Cake Ice Cream made a return to stores in February. The flavor is a luscious red velvet cake ice cream with pieces of red velvet cake and a cream cheese icing swirl. Red Velvet Cake is sold in the half-gallon and pint sizes.

“Many people top a slice of cake with ice cream,” Robertson added. “But, with a flavor like Red Velvet Cake you have the best of both worlds in one carton.”